DRIVING RESULTS

Measuring Success

How do we measure success? I've been a firm believer that the best decisions are data-driven. Aligning goals across company functions and determining quantifiable success metrics at the inception of an initiative or project keeps the team on track for continuous improvement. Goals need to be reassessed periodically based on learnings and evolution of corporate strategy.

DASHBOARD EXAMPLES

Analytics & Insights

There are countless tools to measure success for any aspect of your business. The trick is to know what to measure and how to gain insights from those measurements. Certainly, regular measurement and analysis is key. Staying current and regularly reporting what is happening will allow for rapid change of course when required. It also provides a basis for collaboration and meaningful coordination across functions to understand the data and determine how to make necessary improvements.

WEB METRICS

Overall Health Metrics

Looking at visitors, unique visitors, country of origin, and engagement can help bring valuable insights to content relevance, performance and consumption

See Example

BLOGS SUCCESS

Engagement as a Metric

Measurement of a Blog program was more than just page views. Content creation & momentum relies on shares, social syndication and user interactions are just as important to understand what topics are resonating.

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SEO VISIBILITY

Making Content Findable

Search Engine Optimization is a cost effective, yet valuable way for users to find your content. It is something that needs to be nurtured. Having regular check-ins on how it is performing is optimal to ensure that your content is being seen by as many people as possible.

See Example